MYRTLE BEACH, S.C. – College football bowl season returns to the Grand Strand as the seventh annual Myrtle Beach Bowl kicks off on Monday, Dec. 21 at 11 a.m. ET on ESPN from Brooks Stadium on the campus of Coastal Carolina University.
“We’re excited to welcome fans back for the seventh annual Myrtle Beach Bowl this December,” said Tony Ferrante, Executive Director of the Myrtle Beach Bowl. “The incredible support from our partners, the local community, and college football fans that travel to the Grand Strand to cheer on their team continues to make this event truly special. We’re proud to once again bring an unforgettable postseason experience to The Beach.”
“Visit Myrtle Beach is proud to once again partner with ESPN Events and Coastal Carolina University to bring this exciting sporting event to The Beach,” said Stuart Butler, president, Visit Myrtle Beach. “The Myrtle Beach Bowl is much more than a football game. It generates significant economic impact for our region, supports year-round jobs and tax funding, showcases our destination to a national audience, and creates fun experiences for residents and visitors alike. No matter who wins on the field, the entire Grand Strand comes out ahead. “The matchup will feature schools from two of three NCAA Division I conferences: Conference USA, Mid-American Conference and Sun Belt Conference.
The 2025 Myrtle Beach Bowl featured a conference champion matchup between Mid-American Conference champs Western Michigan Broncos (10-4) and Conference USA champs Kennesaw State Owls (10-4), with the Broncos taking the trophy home with a strong 41-6 win.
The Myrtle Beach Bowl is one of 17 college bowl games owned and operated by ESPN Events. For more information, visit myrtlebeachbowlgame.com and follow on Facebook, X, Instagram and LinkedIn.
About ESPN Events
ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In the 2025-26 academic year, the 35-event schedule included three early-season college football kickoff games, 17 college bowl games, 10 college basketball events, two college volleyball events, the premiere regular season college softball and gymnastics events, as well as the Band of the Year National Championship. Collectively, these events accounted for over 400 hours of live programming on ESPN platforms, reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.
Media Contacts: [email protected] | [email protected]
